Heritage Highway 89
Description
The Utah Heritage Products Alliance, a non-profit, private business association, was formed in the summer of 1989 as the first heritage business association in Utah. Formed much like a dairy association, this organization brings businesses together to assist with common problems of small businesses, i.e., insurance, marketing, product branding, partnerships and destination development. The alliance created a heritage corridor that promotes handmade, traditional crafts and arts as well as historic sites and events in this part of the state.

How to Use This Tool
Heritage Highway 89 provides an example of a private business association devoted to heritage tourism.

Examples