Effective partnerships are crucial to heritage-based community development. You can’t go it alone. With partners, you can achieve much more.
You may have begun this process of prospering your community with a few like-minded people. Now is the time to expand outward, involving many more partners.
These can or should include people involved in:
Business/chamber of commerce
History and archaeology
Arts and culture
Social and civic issues
Identify as many potential partners as you can. Then think about their strengths. Evaluate their ability to invest time or resources, their collaborative abilities, their constituents, concern for the community, strengths, leadership ability, symbolic or actual power, relationships with key leaders or resources, etc.2. Build relationships with these potential partners.
Make sure you understand the partner’s goals and needs and how the partnership can help meet these goals.
It is often very helpful to draft and sign a written agreement that describes the goals, roles, and responsibilities of the partnership. (For an example, see sample Memoranda of Agreement.) For examples of marketing partnerships, go here.6. Follow up
Establish a process of regular follow-up and communication to solidify plans and move them forward.